Leading U.S. law firm Gentry Locke has successfully moved its financial and business operations into the cloud with 3E® , the market-leading financial and practice management solution from Elite.

Established more than a century ago, Gentry Locke is now the eighth largest law firm in the state of Virginia, with an 83-strong team of lawyers practicing across a range of disciplines. From its offices in Roanoke, Lynchburg, Richmond, and Norfolk, the firm helps companies, institutions, organizations, and individuals meet their legal and business challenges. In addition, the firm is affiliated with ALFA International, a legal network of more than 10,000 lawyers in 140 law firms throughout the United States and in Europe, Asia, Africa, and Australia.

The firm’s solid growth trajectory in recent years had made largely manual and paper-driven processes and systems for managing its business unsustainable over the longer term. As a result, the firm selected the cloud version of 3E to enable the power of automation to transform its workflows and eliminate manual reporting.

With 3E in the cloud, it has gained significant efficiencies by removing or automating manual processes, including in areas like proformas and invoicing. Thanks to the deployment of 3E, proformas are now generated, edited, and processed for invoicing significantly faster, and on a largely automated basis, which in turn will speed up the firm’s work-to-cash cycle.

More widely, Gentry Locke is now supported by a fully managed service provided by Elite, powered by the Microsoft Azure® platform and offering cloud confidence with nearly unlimited scale, 24/7 monitoring, and advanced security that is unmatched in the industry.

"Moving our business into the cloud with 3E has been a major step forward for our firm, and it is already proving transformative for us,” said Frank Pittard, Executive Director at Gentry Locke. “We needed to modernize both our systems and our processes to eliminate or automate the largely manual ways of doing things. Investing in powerful technology like 3E is enabling us to better serve our clients and empowering our firm to be more efficient, productive, and profitable.”

In addition, Gentry Locke has also deployed other Elite solutions which seamlessly integrate with the cloud version of 3E. These include Advanced Financial Solutions—a Microsoft® Excel® toolset with powerful reporting capabilities on productivity, efficiency, and profitability—and eBillingHub®, Elite’s market-leading electronic billing solution designed specifically for law firms.